Creative Direction

Ball Up

Ball Up is the pinnacle of the global movement that is Streetball. If you’ve ever picked up a basketball, you’ve played Streetball.

We provided a new digital platform for this high-octane movement to launch into the Asia Pacific market. This complimented a highly targeted digital strategy, designed to engage a knowledgable and informed market.

Leveraging Video

We had an abundance of incredible video footage featuring Ball Up’s elite athletes. This was prominent on the homepage.

The homepage was packed with engaging content where visitors could explore and interact with a myriad of rich media and event.

Large, full-screen imagery used to convey the key content areas across the platform. The modular nature of these layouts allowed us to quickly and easily add/remove content, adapting as the event unfolded.