The Fashion Frontrunners is a vibrant video content platform bringing you all the latest news and developments from the fashion world.
We created and developed an episodic content driven platform that would highlight the latest news and developments in the fashion world from shows all over the world. These episodes were covered by regional Fashion Frontrunners with significant social influence.
The platform also featured a competition entry mechanic for the opportunity to become the next Fashion Frontrunner anchor.
Each series consisted of two main Fashion Frontrunner anchors, supported by regional contributors. Each 2-3 minute episode contained vox pop, tips, interviews and behind-the-scenes content.