Creative Direction
Social Marketing

First Light Organics

Australia based First Light Organics are the world’s first energy imbued, certified organic vegan products for mother and baby.

First Light Organics required a new e-Commerce platform to support their expansion plans into new territories. We worked closely with the business ownership, devising a comprehensive digital communications strategy that would help them to launch into the North American market.

We created a custom built platform on the Shopify framework allowing for rapid product purchase and full inventory management. Traffic was driven to the new e-Store with a combination of curated organic and paid social content through selected channels.

The e-Store homepage was designed to visually signpost the main product areas for ease of shopping and usability.

Ongoing promotion for the site is supported with regular e-Newsletters and an active social presence. A curated Instagram feed shows a mixture of brand and product offers.