Creative Direction

Redefine Feminine

Redefine Feminine is a brand and sponsorship platform designed to inspire social change and empower aspiring young female athletes.

We worked closely with Team USA Women’s Olympic Wrestling athletes to create an online destination predominantly for sponsors and aspiring young female athletes. Here they could gain valuable insight for each athletes unique journey through a series of video interview vignettes. Adeline Gray, elite Olympic athlete and World Champion Wrestler featured as the figurehead for the project.

We created sponsorship collateral as well as branded apparel for the athlete’s to wear at key events, raising the profile and awareness of the campaign.

We created a series of video interviews with Team USA’s Woman’s Olympic Wrestling athletes, our heroes championing the cause for Redefine Feminine.